Did you know GoDaddy.com was almost called BigDaddy? It would have been if that domain name wasn’t taken. GoDaddy is the largest hosting company on the web, best known for their racy and suggestive commercials. The CEO Bob Parsons seems like the crazy uncle you always wanted. You know…the crazy uncle who swears a bit too much, drive fast cars and is always surrounded by young attractive women.
Hey Bob, it’s time for GoDaddy to get a massive redesign. This will be the SuperBowl of UX rewinds.
GoDaddy.com Before (Click to Zoom)
GoDaddy.com After: (Click to Zoom)
- Use the design grid. The current Godaddy.com site is devoid of design with a grid. Images and text seem to float arbitrarily.
- Separating product info from the commericals, blogs and other stuff. If I need distractions I’ll go to YouTube. The new GoDaddy Design still tries to keep the personality of the original design but separates the essential product info from the other stuff.
- Selective use of images. Images are good for emphasizing elements but they should be used selectively. If overused images will take away from the overall design.
- It’s ok to have white space. White/Negative space gives design room to breathe. Notice the header area and the right column have much more negative space.
Tell me what you think about this GoDaddy.com ux design rewind…
